Stickers stuck to the window fronts of restaurants around Quebec suggesting the people sitting by the windows are sharing glasses of milk. For the Milk Producers of Quebec.
BBDO Montreal CD: Daniel Andreani AD: Dominique Audet CW: Chris Jones
Creation of cartoon strips for newspapers for the Milk Federation of Quebec promoting chocolate milk through the adventures of Leo & Choc. On the web, people were invited to create their own stories using Leo and Choc as the main characters and very cool, flexible tools.
CD: Daniel Andreani AD: Étienne Bessette CW: Étienne Bastien
Part of a campaign for Réno Dépôt, a large home hardware retailer in Canada. Playing off their tagline "We got it." the line says "Looking for your husband? We got it." Posted on the week before Father's Day. Award winning.
CD: Daniel Andreani CW: Alex Bernier
Website for La Crème using molecular food pairing to create funky recipes with cream. For the Milk Producers of Quebec.
This is just a starter but it is a campaign we are working on. Pimentel is a world known super high-end guitar maker that makes instruments the old way, much like Stradivarius made violins. All by hand. No machinery. They are some of the last ones doing so. Think long waiting list. And lots of money. We wanted to reflect that in the art direction as well.
Campaign for the milk Producers of Quebec encouraging people to share glasses of milk.
CD: Daniel Andreani AD: Dominique Audet CW: Chris Jones.
BBDO Montreal
Campaign we did for the Milk Producers of Québec about sharing a glass of milk. With the help of a team named the Milk Squad, we took photos of thousands of milk lovers with a glass of milk in their hands. We then used these photos to create giant murals that became hands holding glasses of milk going for a cheer. Online, people were invited to find their picture. If they did, they were eligible to win a prize.
It was a huge success.
CD: Daniel Andreani AD: Dominique Audet CW: Chris Jones.