RenoDepot

Shortlisted at Cannes. Extremely successful campaign for Reno Depot, a large Home Depot type chain of hardware and renovation stores in Canada. Brief: We have the most stuff. Idea: What if we had so much stuff that we even had what does not exist ? So we decided to create spoof ads that looked like those late night commercials that show amazing and often crazy products. Funny.

Sid Lee

CD: Phil Meunier
AD: Daniel Andreani
CW: Phil Comeau