Daniel Andreani: Guru Bikes

Sunday, April 24

Guru Bikes

http://www.cameron-studio.com/projects/gurubikes/index.htm

Gold winner at Cannes and the One Show. Integrated campaign for Guru Bikes. Insight: Biking is like a religion. But more fun.

Agency: Sid Lee

CD: Daniel Andreani, Hélène Godin
AD: Jonathan Nicol, Mitch Cayouette
AD Web: Cameron Wilson
CW: Jonathan Rosman

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Résumé

Hello everyone.

Welcome to my blog / portfolio. There is a lot in here. Most of it generated great results for my clients. And most of it was award winning. A lot of print, non-traditional and web work. TV is at the end. After more than 15 years in the biz I can pretty much do it all. Please use the links from the blog archive after my resume instead of scrolling down. It'll be easier and faster to load especially for the TV ads.

If you need my official semi-cheesy bio, I can send it to you. In the meantime here is the little resume.

Alright, I haven’t been decorated with the Lifetime Achievement Award in Advertising yet, but people who know me will say this: I am hard working, show tons of initiative, am creative and confident. They will also agree on the fact that I am a leader with a great spirit for adventure. I am sometimes intense. I am sometimes stubborn. But I always care. A lot. And I speak English and French.

I don’t have an MBA from Harvard but I am strategic or business minded when needs be. I am not as eloquent a person as I would like to be but I can get up and speak with ease to people about creativity, hope and courage.

What else? Well I like to live the good life, spend time with my family. I love to work with good, respectful people. I love to watch my kids grow. I am not a philosopher but I do like to take things philosophically. Oh yeah, and I have a real knack for taking life on the good side, to be happy I guess.

Here's my work experience so far.

December 2008 to today
Creative Consultant Advertising and Design

July 2006 to December 2008
Senior Vice-President and Creative Director, Art Director and Graphic Designer at BBDO Montreal

August 1999 to June 2006
Creative Director and Partner, Art Director, Graphic Designer at Sid Lee in Montreal

December 1996 to July 1999
Art Director and Graphic Designer at TAXI in Toronto

June 1995 to November 1996
Graphic Designer at Concrete Design in Toronto

December 1991 to June 1994
Bachelor of Fine Arts Major in Graphic Design at RSAD in Sarasota, Florida

December 1990 to June 1995
Freelance Graphic Designer

Clients
Chrysler, Mercedes Benz, Smart Cars, Pepsi, M&Ms, Quebec Federation of Milk Producers, Labatt Breweries of Canada, Budweiser, Sirius, Campbell's, Sleeman Beer, Old Milwaukee, Aeroplan, Red Bull, Loto Quebec, Lotto 6/49, RenoDepot, Suzuki Motors, Fantasia Film Festival, Schering-Plough Canada, Coppertone, Bula Hats, Guru Bikes, Clearnet (Telus, a big mobile company here in Canada), Royal Bank, Johnson & Johnson, Chapters, The World's Biggest Bookstore, and many, many more.

I don’t like
People who won’t change their minds ever, systems or things that can’t be modified, being told we can’t, cold weather, being sick, talking about stuff too much, hyper rational people, not being able to sleep, to think I won’t live forever, kids who are mean to my daughter. And not being able to laugh.

I like
Traveling with my family, chocolate, biking, fine arts, beer, playing guitar even though I suck, great speeches, nature, the 308 GTSi Quattrovalvole Ferrari, Charlie, Zakk, Sophie, my mom, my pop, my bro, Kahlil Gibran, John Irving, Eddie Van Halen (old stuff), Nils Petter Molvaer and friendship. I don't mind a good glass of wine or a gin and tonic once in a while.

My work has been recognized in Quebec, across Canada and internationally. I have received awards from The One Show, Communication Arts, Les Lions de Cannes, LIA, Extra Awards, Applied Arts, Publicité Club de Montréal, Marketing Magazine, CRÉA, and the Cassies.

So that's about it for now.

Daniel Andreani

Sunday, April 24

Guru Bikes

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