Daniel Andreani: 7/5/09

Tuesday, July 7

Bula Hats

Sid Lee

Award winning print campaign for Bula Hats. Targeted at teenagers, it sells the fact that wearing this hat will turn your head into a trophy. Got lots of attention for obvious reasons.

CD: Daniel Andreani
AD: Jonathan Nicol, Mitch Cayouette
CW: Jonathan Rosman

Monday, July 6

Fromages Portneuf

Sid Lee

Beautiful straightforward campaign for Les Fromages Portneuf.

CD: Daniel Andreani
AD: Jonathan Nicol, Leo Leung
CW: Jonathan Rosman

Google

Spec non-traditinal outdoor campaign for Google in Quebec.
Was in the process when I left BBDO Montreal.

CD: Daniel Andreani
ACD: Cher Campbell

Red Bull Crashed Ice

Done at Sid Lee. Bronze winner at Cannes.

Red Bull F1 Bringing Back the Glory

Sid Lee

CD: Daniel Andreani
AD: Kris Manchester, David Lee
CW: Jonathan Rosman

Milk. Two is better.

Stickers stuck to the window fronts of restaurants around Quebec suggesting the people sitting by the windows are sharing glasses of milk. For the Milk Producers of Quebec.

BBDO Montreal
CD: Daniel Andreani
AD: Dominique Audet
CW: Chris Jones

Milk Fridge

BBDO Montreal

Appliance retailers across Quebec filled their refrigerators with cartons of milk. For the Milk Producers of Quebec.

CD: Daniel Andreani
AD: Dominique Audet
CW: Chris Jones

Chrysler- Dodge Challenger

BBDO Montreal

Part of a campaign for the lauch of the powerful Challenger in Quebec.
The original muscle car.

CD: Daniel Andreani
AD: Cher Campbell

Leo & Choc

BBDO Montreal

Creation of cartoon strips for newspapers for the Milk Federation of Quebec promoting chocolate milk through the adventures of Leo & Choc. On the web, people were invited to create their own stories using Leo and Choc as the main characters and very cool, flexible tools.

CD: Daniel Andreani
AD: Étienne Bessette
CW: Étienne Bastien

Leo & Choc Videogames

BBDO Montreal / Touché PHD

Award winning campaign promoting Leo & Choc through video games.

CD: Daniel Andreani
AD: Étienne Bessette
CW: Étienne Bastien

Sleeman Instructions

Part of an award winning campaign promotting the fun you can have with the Sleeman bottle and its shape. Sorry in french. But really funny.

AD: Daniel Andreani
CW: Phil Comeau

Bélair Insurance

Very nice prints for an insurance company in Canada.

CD: Daniel Andreani, Philippe Meunier
AD: Jonathan Lavoie
CW: Guillaume Bergeron

World's Biggest Bookstore

Print campaign for the World's Biggest Bookstore. Promises the most books at the cheapest price but a crappy environment. Won a bunch of awards.

TAXI

CD: Zak Mroueh
AD: Daniel Andreani, Helen Pak
CW: Avtar Takel, Dale Roberts, Marc Andreani

RénoDépôt

Part of a campaign for Réno Dépôt, a large home hardware retailer in Canada. Playing off their tagline "We got it." the line says "Looking for your husband? We got it." Posted on the week before Father's Day. Award winning.

CD: Daniel Andreani
CW: Alex Bernier

Website for La Crème using molecular food pairing to create funky recipes with cream.
For the Milk Producers of Quebec.

BBDO Montreal

CD: Daniel Andreani

Centraide

Fundraiser posters for Centraide.

CD: Daniel Andreani
AD: Daniel Andreani

Résumé

Hello everyone.

Welcome to my blog / portfolio. There is a lot in here. Most of it generated great results for my clients. And most of it was award winning. A lot of print, non-traditional and web work. TV is at the end. After more than 15 years in the biz I can pretty much do it all. Please use the links from the blog archive after my resume instead of scrolling down. It'll be easier and faster to load especially for the TV ads.

If you need my official semi-cheesy bio, I can send it to you. In the meantime here is the little resume.

Alright, I haven’t been decorated with the Lifetime Achievement Award in Advertising yet, but people who know me will say this: I am hard working, show tons of initiative, am creative and confident. They will also agree on the fact that I am a leader with a great spirit for adventure. I am sometimes intense. I am sometimes stubborn. But I always care. A lot. And I speak English and French.

I don’t have an MBA from Harvard but I am strategic or business minded when needs be. I am not as eloquent a person as I would like to be but I can get up and speak with ease to people about creativity, hope and courage.

What else? Well I like to live the good life, spend time with my family. I love to work with good, respectful people. I love to watch my kids grow. I am not a philosopher but I do like to take things philosophically. Oh yeah, and I have a real knack for taking life on the good side, to be happy I guess.

Here's my work experience so far.

December 2008 to today
Creative Consultant Advertising and Design

July 2006 to December 2008
Senior Vice-President and Creative Director, Art Director and Graphic Designer at BBDO Montreal

August 1999 to June 2006
Creative Director and Partner, Art Director, Graphic Designer at Sid Lee in Montreal

December 1996 to July 1999
Art Director and Graphic Designer at TAXI in Toronto

June 1995 to November 1996
Graphic Designer at Concrete Design in Toronto

December 1991 to June 1994
Bachelor of Fine Arts Major in Graphic Design at RSAD in Sarasota, Florida

December 1990 to June 1995
Freelance Graphic Designer

Clients
Chrysler, Mercedes Benz, Smart Cars, Pepsi, M&Ms, Quebec Federation of Milk Producers, Labatt Breweries of Canada, Budweiser, Sirius, Campbell's, Sleeman Beer, Old Milwaukee, Aeroplan, Red Bull, Loto Quebec, Lotto 6/49, RenoDepot, Suzuki Motors, Fantasia Film Festival, Schering-Plough Canada, Coppertone, Bula Hats, Guru Bikes, Clearnet (Telus, a big mobile company here in Canada), Royal Bank, Johnson & Johnson, Chapters, The World's Biggest Bookstore, and many, many more.

I don’t like
People who won’t change their minds ever, systems or things that can’t be modified, being told we can’t, cold weather, being sick, talking about stuff too much, hyper rational people, not being able to sleep, to think I won’t live forever, kids who are mean to my daughter. And not being able to laugh.

I like
Traveling with my family, chocolate, biking, fine arts, beer, playing guitar even though I suck, great speeches, nature, the 308 GTSi Quattrovalvole Ferrari, Charlie, Zakk, Sophie, my mom, my pop, my bro, Kahlil Gibran, John Irving, Eddie Van Halen (old stuff), Nils Petter Molvaer and friendship. I don't mind a good glass of wine or a gin and tonic once in a while.

My work has been recognized in Quebec, across Canada and internationally. I have received awards from The One Show, Communication Arts, Les Lions de Cannes, LIA, Extra Awards, Applied Arts, Publicité Club de Montréal, Marketing Magazine, CRÉA, and the Cassies.

So that's about it for now.

Daniel Andreani