Daniel Andreani: 6/28/09

Friday, July 3

So you have had a glimpse of some of the print, web, non-trad stuff I have done. Now we get into some of the award winning tv ads I have worked on over the years. New and old, they are still entertaining. In no perticular order. Thanx.

Fantasia Film Festival Claire

Sid Lee

CD: Daniel Andreani
AD : Fred Girard
CW: Alex Bernier

Sleeman Beer

In broken french, John Sleeman, an anglo Ontario man and President of Sleeman Brewery
tells us how he loves to have fun with the amazing Sleeman beer and bottle.

Sid Lee

CD Phil Meunier
AD: Daniel Andreani
CW: Philippe Comeau

RenoDepot

Shortlisted at Cannes. Extremely successful campaign for Reno Depot, a large Home Depot type chain of hardware and renovation stores in Canada. Brief: We have the most stuff. Idea: What if we had so much stuff that we even had what does not exist ? So we decided to create spoof ads that looked like those late night commercials that show amazing and often crazy products. Funny.

Sid Lee

CD: Phil Meunier
AD: Daniel Andreani
CW: Phil Comeau

Campbell's_LesTremblay

Campbell's soup is the official soup of the Allouettes football team here in Montreal.

BBDO Montreal

CD: Daniel Andreani
AD: Simon Touzin
CW: Brian Gill, Sylvain Dufresne

SOSConjugalViolence_TheWedding

Sid Lee

CD: Phil Meunier
AD: Daniel Andreani
CW: Phil Comeau

ChocoMilk / Ou tu veux, quand tu veux.

Chocolate milk. People drink it the morning. But really you can drink it anytime you want. No really.

BBDO Montreal

CD: Daniel Andreani
AD: Daniel Andreani
CW: Brian Gill, Daniel Andreani

Lotto6/49_Kevin

Part of a campaign for Lotto 6/49 telling people to be nice to those who play the Lottery.
You never know, they might just win.

Sid Lee

CD: Daniel Andreni
AD: Fred Girard
CW: Alex Bernier

LabattBleue_LaMarche

Labatt's Blue beer. It's the beer that celebrates Québec's uniqueness
and specificity.

BBDO Montreal

CD: Daniel Andreani
AD: Simon Touzin
CW: Nicolas Dion

Milk_The light in the dark.

For the Milk Producers of Quebec.

BBDO Montreal

CD: Daniel Andreani
AD: Dominique Audet
CW: Chris Jones

Monbourquette_Maude

La Fondation Montbourquette is group that helps people
who have lost a loved one to get over the mourning phase
with different psychological tools.

BBDO Montreal

CD: Daniel Andreani
AD: Daniel Andreani,
CW: Chris Jones, Sylvain Dufresne, Cher Campbell

Fringe Festival

Sid Lee

CD: Daniel Andreani
AD: Cameron Wilson, Yann Mooney

ArcticGardens Frozen Veggies

Part of a campaign for Arctic Gardens Frozen Vegetables. The claim is that their veggies are fresh since they are picked and frozen in under 2 hours. Creative leap was to say "what do the farmers do the rest of the time ?" Crazy stuff I guess. Like haystack throwing competitions or seed spitting on cans... (Damn, something happened to the sound... Will fix this ASAP. Basically, over the beauty shot a voice-over says: "At Arctic Gardens, our vegetables are fresh because they are picked and frozen in under two hours..." The voice goes on to say in a surprised manner: "Two hours? What do the farmers do the rest of the day?" And then we see the farmers having fun.)

Sid Lee

CD: Phil Meunier
AD: Daniel Andreani
CW: Phil Comeau

Chocolate Milk Leo & Choc

BBDO Montreal

CD: Daniel Andreani
AD: Etienne Bessette
CW: Etienne Bastien

Milk. Two is better.

Ads for the Milk Producers of Quebec encouraging people to share
a glass of milk with a loved one.

BBDO Montreal

CD: Daniel Andreani
AD: Dominique Audet
CW: Christopher Jones

Cream

In french. So here's the rough translation of the idea. We see people preparing a meal.
They get a taste and don't really like what their recipe tastes like. They call someone for advice. They other person answers right away and says "Just add cream."

Friendly reminder that putting cream in your recipes
is an obvious way to enhance any meal.

BBDO Montreal

CD: Daniel Andreani
AD: Jean-Simon Charland
CW: Sylvain Dufresne

Loto Quebec / Various

Sid Lee

CD: Phil Meunier
AD: Daniel Andreani
CW: Phil Comeau

Sid Lee

CD: Daniel Andreani
CW: Phil Comeau, Alex Bernier

Sid Lee

CD: Daniel Andreani
AD: Mario Pesant
CW: Mélanie Delisle

Suzuki

Sid Lee

CD: Daniel Andreani
AD: Mitch Cayouette
CW: Jonathan Rosman

Résumé

Hello everyone.

Welcome to my blog / portfolio. There is a lot in here. Most of it generated great results for my clients. And most of it was award winning. A lot of print, non-traditional and web work. TV is at the end. After more than 15 years in the biz I can pretty much do it all. Please use the links from the blog archive after my resume instead of scrolling down. It'll be easier and faster to load especially for the TV ads.

If you need my official semi-cheesy bio, I can send it to you. In the meantime here is the little resume.

Alright, I haven’t been decorated with the Lifetime Achievement Award in Advertising yet, but people who know me will say this: I am hard working, show tons of initiative, am creative and confident. They will also agree on the fact that I am a leader with a great spirit for adventure. I am sometimes intense. I am sometimes stubborn. But I always care. A lot. And I speak English and French.

I don’t have an MBA from Harvard but I am strategic or business minded when needs be. I am not as eloquent a person as I would like to be but I can get up and speak with ease to people about creativity, hope and courage.

What else? Well I like to live the good life, spend time with my family. I love to work with good, respectful people. I love to watch my kids grow. I am not a philosopher but I do like to take things philosophically. Oh yeah, and I have a real knack for taking life on the good side, to be happy I guess.

Here's my work experience so far.

December 2008 to today
Creative Consultant Advertising and Design

July 2006 to December 2008
Senior Vice-President and Creative Director, Art Director and Graphic Designer at BBDO Montreal

August 1999 to June 2006
Creative Director and Partner, Art Director, Graphic Designer at Sid Lee in Montreal

December 1996 to July 1999
Art Director and Graphic Designer at TAXI in Toronto

June 1995 to November 1996
Graphic Designer at Concrete Design in Toronto

December 1991 to June 1994
Bachelor of Fine Arts Major in Graphic Design at RSAD in Sarasota, Florida

December 1990 to June 1995
Freelance Graphic Designer

Clients
Chrysler, Mercedes Benz, Smart Cars, Pepsi, M&Ms, Quebec Federation of Milk Producers, Labatt Breweries of Canada, Budweiser, Sirius, Campbell's, Sleeman Beer, Old Milwaukee, Aeroplan, Red Bull, Loto Quebec, Lotto 6/49, RenoDepot, Suzuki Motors, Fantasia Film Festival, Schering-Plough Canada, Coppertone, Bula Hats, Guru Bikes, Clearnet (Telus, a big mobile company here in Canada), Royal Bank, Johnson & Johnson, Chapters, The World's Biggest Bookstore, and many, many more.

I don’t like
People who won’t change their minds ever, systems or things that can’t be modified, being told we can’t, cold weather, being sick, talking about stuff too much, hyper rational people, not being able to sleep, to think I won’t live forever, kids who are mean to my daughter. And not being able to laugh.

I like
Traveling with my family, chocolate, biking, fine arts, beer, playing guitar even though I suck, great speeches, nature, the 308 GTSi Quattrovalvole Ferrari, Charlie, Zakk, Sophie, my mom, my pop, my bro, Kahlil Gibran, John Irving, Eddie Van Halen (old stuff), Nils Petter Molvaer and friendship. I don't mind a good glass of wine or a gin and tonic once in a while.

My work has been recognized in Quebec, across Canada and internationally. I have received awards from The One Show, Communication Arts, Les Lions de Cannes, LIA, Extra Awards, Applied Arts, Publicité Club de Montréal, Marketing Magazine, CRÉA, and the Cassies.

So that's about it for now.

Daniel Andreani