Cream

In french. So here's the rough translation of the idea. We see people preparing a meal.
They get a taste and don't really like what their recipe tastes like. They call someone for advice. They other person answers right away and says "Just add cream."

Friendly reminder that putting cream in your recipes
is an obvious way to enhance any meal.

BBDO Montreal

CD: Daniel Andreani
AD: Jean-Simon Charland
CW: Sylvain Dufresne