"The 24 of the 24th". In honor of la St-Jean Baptiste, the Québécois day.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgMP5H5YfcbuRsCroC4AAWaNikpeToMqRQtRdKMnqWxGhzs9mcf9ip0uvb82mj49WH96U5vN3M6_N6NYCrI4rDq6FHGF2sQ09w6aU05M1cSpEhHzQiy3BYJSrQghIpQOzx-Mqsjz0rheM7x/s400/Bleue+Planifier.jpg)
"Don't plan anything on the 25th." The day after the 24th of June, la St-Jean,
Quebec's biggest party.
BBDO Montreal
CD: Daniel Andreani
AD: Jean-Simon Charland, Simon Touzin
CW: Sylvain Dufresne
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh7vkV5jpZr3CUV0SdFAMkmV-2AK3yAd1Y5FpacgqrqKEMwj7EL68eTW-dBe6ZO7CKY1n5oZ-1Kjc1zQd5TsZSJljansaaMhVS8XXsgIHa2M9lNhuLFVdilu6KlL9FcfbOjWeUpmv2WeKw7/s400/P76740_PLV-CAD.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh1LSZXcAjPDxgDLrIJTZ7wBilsNPHLglluK07F5ZRs3Ot21X8SEUzOcdtm8BKyR8RAvVnwnI1-U3loC7cxhDiMU_l2q1E6o1t1HYT0YISsUekY0NRC-Ze4_6o0qP_vu7GpT2BJxMIwKyqF/s400/00GP621A+Labatts+Ext+May+4%2707.jpg)
Stuff we did for a cool promo where we invited the kids to come to the Chalet Bleue.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiIE_GqDMH82v9JMoJ956J_6wKclCxcmnBfjrIVRBbfXPyv-z1k5BlvCuKBTahVugVnWTK3Lv7tlFeB0r1Df3XzNC79YvkfEOGXC6Tx2M5kJxZeV3R0diCNr_81zENGLfYjueit9KYu5EqV/s400/Van+Bleue+Finale+INSTALL%C3%89E.jpg)
Cool Labatt's Bleue truck.
BBDO Montreal
CD: Daniel Andreani
AD: Jean-Simon Charland
CW: Sylvain Dufresne
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