Monday, July 6

Milk. Prints and stunts.











BBDO Montreal

Campaign for the milk Producers of Quebec encouraging people to share glasses of milk.

CD: Daniel Andreani
AD: Dominique Audet
CW: Chris Jones.











BBDO Montreal

Campaign we did for the Milk Producers of Québec about sharing a glass of milk. With the help of a team named the Milk Squad, we took photos of thousands of milk lovers with a glass of milk in their hands. We then used these photos to create giant murals that became hands holding glasses of milk going for a cheer. Online, people were invited to find their picture. If they did, they were eligible to win a prize.

It was a huge success.

CD: Daniel Andreani
AD: Dominique Audet
CW: Chris Jones.


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